Gen Z and The Study of Accounting at the University

Abstract

Today, Generation Z (Gen Z) is on the student bench. The main focus of this article is what university accounting professors can offer to this generation of students and what challenges they face. On one hand, everyone is familiar with Generation Z, but on the other hand, they are completely new in a professional context. Are accounting professors using the qualities of this generation correctly and optimally, or are they unable to wake up their interest?